Word of the day
To use what you already have to gain an advantage
verb
The English word
leverage
English never changes here, whatever language you are reading in.
When to use it
A corporate-register verb for using an asset, skill, relationship, or position you already have to gain more from a situation. It grew out of the noun for the mechanical advantage a long bar gives you, passed through finance, and is now everywhere in business writing and presentations. Be aware that some readers hear it as empty jargon: in plain prose a simple verb meaning to make good use of something often lands better, and outside business contexts it can sound pretentious.
Examples
The startup leveraged its social media following to launch the new product.
We should leverage our partnership with the university to recruit graduates.
Goes with
leverage existing resources
leverage your network
leverage customer data
leverage a strong brand
Check yourself
Complete the sentence with the English word above.
1. The company plans to ___ its existing customer base to sell the new service.
Show the answer
leverage